Databased marketing /
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
Wiley,
[1992]
|
| Subjects: |
| Physical Description: | xix, 300 pages : illustrations ; 24 cm. |
|---|---|
| Bibliography: | Includes bibliographical references (pages 291-295) and index. |
| ISBN: | 0471551872 (alk. paper) : |