APA (7th ed.) Citation

Fortini-Campbell, L. (1992). Hitting the sweet spot, the consumer insight workbook: How consumer insights can inspire better marketing and advertising. The Copy Workshop.

Chicago Style (17th ed.) Citation

Fortini-Campbell, Lisa. Hitting the Sweet Spot, the Consumer Insight Workbook: How Consumer Insights Can Inspire Better Marketing and Advertising. Chicago, ILL: The Copy Workshop, 1992.

MLA (9th ed.) Citation

Fortini-Campbell, Lisa. Hitting the Sweet Spot, the Consumer Insight Workbook: How Consumer Insights Can Inspire Better Marketing and Advertising. The Copy Workshop, 1992.