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|a GB93-17179
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|a 0669246395 :
|c $35.00
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|a (OCoLC)25009448
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|a DLC
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|a TXAM
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|a HF5821
|b .J66 1992
|
| 082 |
0 |
0 |
|a 659.1
|2 20
|
| 100 |
1 |
|
|a Jones, John Philip.
|
| 245 |
1 |
0 |
|a How much is enough? :
|b getting the most from your advertising dollar /
|c John Philip Jones.
|
| 264 |
|
1 |
|a New York :
|b Lexington Books ;
|a Toronto :
|b Maxwell Macmillan Canada ;
|a New York :
|b Maxwell Macmillan International,
|c [1992]
|
| 264 |
|
4 |
|c ©1992
|
| 300 |
|
|
|a xvii, 382 pages :
|b illustrations ;
|c 25 cm.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
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| 504 |
|
|
|a Includes bibliographical references (pages [347]-370) and index.
|
| 650 |
|
0 |
|a Advertising.
|
| 653 |
0 |
|
|a Advertising
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| 653 |
0 |
|
|a United States
|
| 653 |
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|a Europe
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|a MARS
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|a Texas A&M University
|b Rellis Campus
|c Joint Library Facility
|d Remote Storage
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|e HF5821 .J66 1992
|h Library of Congress classification
|i unmediated -- volume
|m A14817112873
|
| 998 |
f |
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|a HF5821 .J66 1992
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