Cover Image

How much is enough? : getting the most from your advertising dollar /

Bibliographic Details
Main Author: Jones, John Philip
Format: Book
Language:English
Published: New York : Toronto : New York : Lexington Books ; Maxwell Macmillan Canada ; Maxwell Macmillan International, [1992]
Subjects:
Advertising.
Advertising
United States
Europe
Description
Physical Description:xvii, 382 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographical references (pages [347]-370) and index.
ISBN:0669246395 :