Product-country images : impact and role in international marketing /

Bibliographic Details
Other Authors:	Papadopoulos, N. G. (Nicolas G.), 1946-, Heslop, Louise
Format:	Book
Language:	English
Published:	New York : International Business Press, [1993]
Subjects:	Marketing. Consumers' preferences > Cross-cultural studies. Country of origin.

Description
Physical Description:	xxvi, 477 pages : illustrations ; 22 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	1560242361 (alk. paper) 156024237X (pbk. : alk. paper)