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Dictionary of marketing terms /

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Bibliographic Details
Other Authors: Anderson, Paul F., Bennett, Peter D.
Format: Book
Language:English
Published: [Chicago, Ill.] : American Marketing Association, [1988]
Subjects:
Marketing > Dictionaries.
Description
Physical Description:ix, 220 pages ; 23 cm.
Bibliography:Bibliography: pages [217]-220.
ISBN:0877571945