APA (7th ed.) Citation

Anderson, P. F., & Bennett, P. D. (1988). Dictionary of marketing terms. American Marketing Association.

Chicago Style (17th ed.) Citation

Anderson, Paul F., and Peter D. Bennett. Dictionary of Marketing Terms. [Chicago, Ill.]: American Marketing Association, 1988.

MLA (9th ed.) Citation

Anderson, Paul F., and Peter D. Bennett. Dictionary of Marketing Terms. American Marketing Association, 1988.