Marketing management : knowledge and skills : text, analysis, cases, plans /

Bibliographic Details
Main Author: Peter, J. Paul
Other Authors: Donnelly, James H.
Format: Book
Language:English
Published: Plano, Tex. : Business Publications, 1986.
Subjects:

MARC

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100 1 |a Peter, J. Paul. 
245 1 0 |a Marketing management :  |b knowledge and skills : text, analysis, cases, plans /  |c J. Paul Peter, James H. Donnelly, Jr. 
264 1 |a Plano, Tex. :  |b Business Publications,  |c 1986. 
300 |a xiii, 730 pages :  |b illustrations ;  |c 25 cm. 
336 |a text  |b txt  |2 rdacontent 
337 |a unmediated  |b n  |2 rdamedia 
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504 |a "Secondary data sources": pages [703]-716. 
500 |a Includes indexes. 
500 |a Illustrations on lining papers. 
650 0 |a Marketing  |x Management. 
650 0 |a Marketing  |x Management  |v Case studies. 
700 1 |a Donnelly, James H. 
999 |a MARS 
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952 f f |p ric  |a Texas A&M University  |b Rellis Campus  |c Joint Library Facility  |d Remote Storage  |t 0  |e HF5415.13 .P387 1986  |h Library of Congress classification  |i unmediated -- volume  |m A14817032112 
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