Marketing management : knowledge and skills : text, analysis, cases, plans /

Bibliographic Details
Main Author:	Peter, J. Paul
Other Authors:	Donnelly, James H.
Format:	Book
Language:	English
Published:	Plano, Tex. : Business Publications, 1986.
Subjects:	Marketing > Management. Marketing > Management > Case studies.

Description
Item Description:	Includes indexes. Illustrations on lining papers.
Physical Description:	xiii, 730 pages : illustrations ; 25 cm.
Bibliography:	"Secondary data sources": pages [703]-716.
ISBN:	0256030731