APA (7th ed.) Citation

Peter, J. P., & Donnelly, J. H. (1986). Marketing management: Knowledge and skills : text, analysis, cases, plans. Business Publications.

Chicago Style (17th ed.) Citation

Peter, J. Paul, and James H. Donnelly. Marketing Management: Knowledge and Skills : Text, Analysis, Cases, Plans. Plano, Tex.: Business Publications, 1986.

MLA (9th ed.) Citation

Peter, J. Paul, and James H. Donnelly. Marketing Management: Knowledge and Skills : Text, Analysis, Cases, Plans. Business Publications, 1986.