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Marketing mistakes /

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Bibliographic Details
Main Author: Hartley, Robert F., 1927-
Format: Book
Language:English
Published: New York : Wiley, [1992]
Edition:5th ed.
Subjects:
Marketing > United States > Case studies.
Description
Physical Description:x, 352 pages : illustrations ; 23 cm.
Bibliography:Includes bibliographical references.
ISBN:0471548367 (alk. paper)