Bringing new products to market : the art and science of creating winners /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
AMACOM,
[1991]
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| Subjects: |
| Physical Description: | xvi, 248 pages : illustrations ; 24 cm. |
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| Bibliography: | Includes bibliographical references (pages 236-237) and index. |
| ISBN: | 0814450172 (hard cover) : |