Marketing without mystery : a practical guide to writing a marketing plan /

Bibliographic Details
Main Author:	Dirks, Laura M.
Other Authors:	Daniel, Sally H.
Format:	Book
Language:	English
Published:	New York, NY : Amacom, [1991]
Subjects:	Marketing > Management. Marketing > Planning.

Description
Physical Description:	xii, 212 pages : illustrations ; 28 cm.
Bibliography:	Includes bibliographical references (pages 197-208) and index.
ISBN:	081447764X (pbk.) :