Lifestyle market segmentation /

Bibliographic Details
Main Author:	Michman, Ronald D.
Format:	Book
Language:	English
Published:	New York : Praeger, 1991.
Subjects:	Market segmentation > United States. Consumers' preferences > United States. Consumer behavior > United States. Lifestyles > United States.

Description
Physical Description:	xii, 220 pages : illustrations ; 25 cm.
Bibliography:	Includes bibliographical references (pages [209]-216) and index.
ISBN:	0275931595 (alk. paper)