Consumer marketing strategies.

Allocating marketing expenditures : a budget forecasting procedure /
by: Friedman, Lawrence
Published: (1970)

Marketing revolution! : the radical new approach to transforming the business, the brand & the bottom line /
Published: (2005)

Winning back your market : the inside stories of the companies that did it /
by: Sheth, Jagdish N.
Published: (1985)

Strategic brand management for B2B markets : a road map for organizational transformation /
by: Sarin, Sharad
Published: (2010)

Marketing and manufacturing-- making the partnership work : proceedings of the 1st international conference, 26-27 April 1989, Marriott Hotel, London, UK /
Published: (1989)

Productivity in marketing /
by: Bucklin, Louis P.
Published: (1978)

Marketing in action.

The Strategy of Global Branding and Brand Equity /
by: Lee, Alvin (Lecturer in Strategic Marketing), et al.
Published: (2015)

The art of using science in marketing /
by: Ramond, Charles
Published: (1974)

Marketing for growth : the role of marketers in driving revenues and profits /
by: Ellwood, Iain
Published: (2014)

Optimal bundling : marketing strategies for improving economic performance /
Published: (1999)

Product testing with consumers for research guidance, special consumer groups, second volume / Louise S. Wu and Ayn D. Gelinas, editors.
Published: (1989)

How to bring a product to market for less than $5,000 /
by: Debelak, Don
Published: (1992)

Expert product management : advanced techniques, tips & strategies for product management & product marketing /
by: Lawley, Brian
Published: (2007)

Managing the marketing functions : the challenge of customer-centered enterprise /
by: Washburn, Stewart A.
Published: (1988)

Superior product development : managing the process for innovative products /
by: Wilson, Clement Card, 1933-
Published: (1996)

Analytic approaches to product and marketing planning : proceedings of workshop /
Published: (1979)

Creative product development : a marketing approach to new product innovation and revitalisation /
by: Andrews, Bryan
Published: (1975)

Product leadership : pathways to profitable innovation /
by: Cooper, Robert G. (Robert Gravlin), 1943-
Published: (2005)

Product testing with consumers for research guidance /
Published: (1989)

Shiny objects marketing : using simple human instincts to make your brand irresistible /
by: LaBonte, David A., 1953-
Published: (2008)

Entrepreneur magazine : bringing your product to market /
by: Debelak, Don
Published: (1997)

Brandmaps : the competitive marketing strategy game /
by: Chapman, Randall G.
Published: (1992)

Brand building and marketing in key emerging markets : a practitioner's guide to successful brand growth in China, India, Russia and Brazil /
by: Schaffmeister, Niklas
Published: (2015)

Marketing executive's digest.

Stopwatch marketing : take charge of the time when your customer decides to buy /
by: Rosen, John
Published: (2008)

Rolling out new products across international markets : causes of delays /
by: Chryssochoidis, George
Published: (2004)

How to develop successful new products /
by: Patrick, Jerry
Published: (1997)

Managing new products : the power of innovation /
by: Kuczmarski, Thomas D., 1951-
Published: (1992)

The product manager's handbook : the complete product management resource /
by: Gorchels, Linda
Published: (2000)

Powerful products : strategic management of successful new product development /
by: Bean, Roger, 1946-
Published: (2000)

The product manager's handbook /
by: Gorchels, Linda
Published: (2012)

Managing new products : using the MAP system to accelerate growth /
by: Kuczmarski, Thomas D., 1951-
Published: (2000)

Managing new products : competing through excellence /
by: Kuczmarski, Thomas D., 1951-
Published: (1988)

Brand management : planning and control /
by: Bureau, J. R.
Published: (1981)

Creativity in product innovation /
by: Goldenberg, Jacob, 1962-
Published: (2002)