Cover Image

Consumer marketing strategies.

Bibliographic Details
Format: Book
Language:English
Published: Boston, Mass. : Harvard Business School Press, [1991]
Series:Harvard business review paperback ; no. 90087.
Subjects:
Marketing > Management.
Product management.
Commercial products.
Description
Item Description:Articles reprinted from the Harvard business review.
Physical Description:vii, 176 pages : illustrations ; 28 cm.
Bibliography:Includes bibliographical references.
ISBN:0875842836