Cover Image

Encyclopedia of marketing strategies /

Bibliographic Details
Main Author: Fantus, James E.
Format: Book
Language:English
Published: Mesa, Ariz. : Concept Management, [1991]
Subjects:
Marketing > Management.
Strategic planning.
Description
Physical Description:188 leaves : illustrations ; 28 cm.
Bibliography:Includes bibliographical references (leaves 167-173)
ISBN:0929725204 :