Cover Image

Marketing models /

Bibliographic Details
Main Author: Lilien, Gary L., 1946-
Other Authors: Kotler, Philip, Moorthy, K. Sridhar
Format: Book
Language:English
Published: Englewood Cliffs, N.J. : Prentice-Hall, [1992]
Subjects:
Marketing > Management.
Marketing
Description
Physical Description:xv, 803 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographical references (pages 715-776) and indexes..
ISBN:0135446449 :
0135619297 (pbk) :