Cover Image

Brandmaps : the competitive marketing strategy game /

Bibliographic Details
Main Author: Chapman, Randall G.
Format: Book
Language:English
Published: Englewood Cliffs, N.J. : Prentice Hall, [1992]
Edition:2nd ed.
Subjects:
BRANDMAPS.
Marketing > Computer simulation.
Product management > Computer simulation.
Marketing > Computer programs.
Product management > Computer programs.
Description
Item Description:Includes index.
Physical Description:xv, 143 pages : illustrations ; 28 cm.
ISBN:013093691X