Cover Image

The complete direct marketing sourcebook : a step-by-step guide to organizing and managing a successful direct marketing program /

Bibliographic Details
Main Author: Kremer, John, 1949-
Format: Book
Language:English
Published: New York : Wiley, [1992]
Series:Wiley small business editions.
Subjects:
Mail-order business > Handbooks, manuals, etc.
Direct marketing > Handbooks, manuals, etc.
Mail-order business > Forms.
Direct marketing > Forms.
Description
Item Description:Revised edition of: Mail order selling made easier. c1990.
Physical Description:xii, 276 pages : illustrations ; 26 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0471553867 (cloth) :
0471553875 (paper) :