APA (7th ed.) Citation

Kremer, J. (1992). The complete direct marketing sourcebook: A step-by-step guide to organizing and managing a successful direct marketing program. Wiley.

Chicago Style (17th ed.) Citation

Kremer, John. The Complete Direct Marketing Sourcebook: A Step-by-step Guide to Organizing and Managing a Successful Direct Marketing Program. New York: Wiley, 1992.

MLA (9th ed.) Citation

Kremer, John. The Complete Direct Marketing Sourcebook: A Step-by-step Guide to Organizing and Managing a Successful Direct Marketing Program. Wiley, 1992.