rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Developing, implementing & managing an effective marketing plan
  title info:
    title: Developing, implementing, and managing an effective marketing plan
  name:
    name part: Goetsch, H. W.
    role:
      role term: creator
  type of resource: text
  genre: bibliography
  origin info:
    place:
      place term: ilu
    date issued: 1993
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xv, 249 pages : illustrations ; 25 cm.
  note: Hal Goetsch.
  note: Includes bibliographical references and index.
  subject:
    topic: Marketing
    topic: Planning
  subject:
    topic: Marketing
    topic: Management
  classification: HF5415.13 .G568 1993
  classification: 658.8/02
  identifier: 0844233706 :
  identifier: 92009838
  record info:
    record content source: DLC
    record creation date: 920303
    record change date: 20150930061427.0
    record identifier: in00001110964