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The marketing plan : how to prepare and implement it /

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Bibliographic Details
Main Author: Luther, William M.
Format: Book
Language:English
Published: New York : American Management Association, [1992]
Edition:New, expanded ed.
Subjects:
Marketing.
Description
Item Description:Includes index.
Physical Description:xiv, 209 pages : illustrations ; 23 cm.
ISBN:0814478050 :