The impact of social and informational pressures on influence /
| Main Author: | |
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| Other Authors: | , , |
| Format: | Thesis Book |
| Language: | English |
| Published: |
1991.
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| Subjects: | |
| Online Access: | Link to OAKTrust copy |
| Abstract: | The present research investigated the effects of social and informational pressures in social influence. Social pressures were manipulated two ways. Self-presentational concerns were manipulated by requiring the subject to state his or her opinions publicly to a group of disagreeing confederates or requiring the subject to respond privately on a sheet of paper. Similarity of the confederates to the subject was manipulated by presenting background information and bogus attitude responses that were similar to the subjects'. Informational pressures were manipulated by presenting informative vs. uninformative counterattitudinal arguments. Results indicated that highly informative messages resulted in more attitude change than uninformative arguments. The manipulations of similarity and public/private responding yielded no significant results. Further analyses indicated that general positive evaluation of the source and assumptions of the source's competence mediated the effect of information on attitude. Generation of positive thoughts was related to assumptions of the source's credibility. Negative thoughts were related to subject's prior attitude. Implications of these results for understanding cognitive processing in attitude change are discussed. |
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| Item Description: | Typescript (photocopy). Vita. "Major subject: Psychology." |
| Physical Description: | viii, 67 leaves ; 29 cm |
| Bibliography: | Includes bibliographical references. |