Cover Image

Product design and corporate strategy : managing the connection for competitive advantage /

Bibliographic Details
Main Author: Blaich, Robert
Other Authors: Blaich, Janet
Format: Book
Language:English
Published: New York : McGraw-Hill, [1993]
Subjects:
New products > United States > Management.
Product management > United States.
Industrial design > United States.
Description
Physical Description:xiii, 191 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0070056714 (alk. paper)