The marketing glossary : key terms, concepts, and applications in marketing management, advertising, sales promotion, public relations, direct marketing, market research, sales /
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| Format: | Book |
| Language: | English |
| Published: |
New York :
American Management Association,
[1992]
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| Subjects: |
| Physical Description: | vii, 392 pages : illustrations ; 24 cm. |
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| Bibliography: | Includes bibliographical references (pages 389-392). |
| ISBN: | 081445030X : |