APA (7th ed.) Citation

Clemente, M. N. (1992). The marketing glossary: Key terms, concepts, and applications in marketing management, advertising, sales promotion, public relations, direct marketing, market research, sales. American Management Association.

Chicago Style (17th ed.) Citation

Clemente, Mark N. The Marketing Glossary: Key Terms, Concepts, and Applications in Marketing Management, Advertising, Sales Promotion, Public Relations, Direct Marketing, Market Research, Sales. New York: American Management Association, 1992.

MLA (9th ed.) Citation

Clemente, Mark N. The Marketing Glossary: Key Terms, Concepts, and Applications in Marketing Management, Advertising, Sales Promotion, Public Relations, Direct Marketing, Market Research, Sales. American Management Association, 1992.