Essentials of media planning : a marketing viewpoint /

Bibliographic Details

Main Author:	Barban, Arnold M.
Other Authors:	Cristol, Steven M., Kopec, Frank J.
Format:	Book
Language:	English
Published:	Lincolnwood, Ill. : NTC Business Books, [1993]
Edition:	3rd ed.
Subjects:	Advertising media planning. Marketing.