Cover Image

Marketing exchange transactions and relationships /

Bibliographic Details
Main Author:	Houston, Franklin S.
Other Authors:	Gassenheimer, Jule B., Maskulka, James M.
Format:	Book
Language:	English
Published:	Westport, Conn. : Quorum Books, 1992.
Subjects:	Marketing > Management.

Similar Items

Marketing exchange relationships, transactions, and their media /
Published: (1994)

Total relationship marketing /
by: Gummesson, Evert, 1936-
Published: (2008)

Effective relationships between marketing and other corporate functions /
by: Rowan, Bayard F.
Published: (1976)

Journal of relationship marketing.
Published: (2002)

Business relationship management and marketing : mastering business markets /
Published: (2015)

Strategic relationship marketing /
by: Hougaard, Søren, et al.
Published: (2002)

Relationship marketing : exploring relationship strategies in marketing /
by: Egan, John, 1952-
Published: (2004)

Strategic market relationships : from strategy to implementation /
by: Donaldson, Bill, 1948-
Published: (2002)

Marketing management : a relationship marketing perspective /
Published: (2000)

Relationship marketing : dialogue and networks in the e-commerce era /
by: Varey, Richard J., 1955-
Published: (2002)

Marketing management : a relationship approach /
by: Hollensen, Svend
Published: (2003)

B2B relationship marketing management in trade fair activity /
by: Siemieniako, Dariusz
Published: (2016)

Relationship marketing : successful strategies for the age of the customer /
by: McKenna, Regis
Published: (1991)

Internal relationship management : linking human resources to marketing performance /
Published: (2004)

Relationship marketing : theory and practice /
Published: (1996)

Managing market relationships : methodological and empirical insights /
by: Lindgreen, Adam
Published: (2008)

Fuzzy methods for customer relationship management and marketing : applications and classifications /
Published: (2012)

Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention /
Published: (2000)

Relationship marketing : creating shareholder value /
by: Christopher, Martin
Published: (2002)

Handbook of relationship marketing /
Published: (2000)

Relationship marketing : strategy and implementation /
Published: (1999)

Relationship marketing : strategy and implementation /
Published: (1999)

Marketing /
by: Mandell, Maurice I.
Published: (1981)

Marketing /
by: Rosenberg, Larry J.
Published: (1977)

Marketing management /
by: Marshall, Greg W., et al.
Published: (2023)

Relationship marketing : a consumer experience approach /
by: Baron, Steve
Published: (2010)

Marketing : an introduction /
by: Kotler, Philip
Published: (1987)

Marketing : management and social change /
by: Hartley, Robert F., 1927-
Published: (1972)

Marketing management : a planning approach /
by: Hughes, G. David (George David)
Published: (1978)

Managing customer relationships on the Internet /
Published: (2006)

Relationship marketing : a consumer experience approach /
by: Baron, Steve (J. Steve)
Published: (2010)

Quantitative marketing and marketing management : marketing models and methods in theory and practice /
Published: (2012)

Management in marketing channels /
Published: (1980)

The complete marketer : 60 essential concepts for marketing excellence /
by: McDonald, Malcolm
Published: (2013)

Marketing models /
by: Lilien, Gary L., 1946-
Published: (1992)

Principles of marketing /
by: Lamb, Charles W.
Published: (1994)

Marketing for managers /
by: Webster, Frederick E.
Published: (1974)

The marketing mystique /
by: McKay, Edward S.
Published: (1972)

The marketing mystique /
by: McKay, Edward S.
Published: (1994)

Marketing management : an Asian perspective /
Published: (1996)