Marketing exchange transactions and relationships /

Bibliographic Details
Main Author:	Houston, Franklin S.
Other Authors:	Gassenheimer, Jule B., Maskulka, James M.
Format:	Book
Language:	English
Published:	Westport, Conn. : Quorum Books, 1992.
Subjects:	Marketing > Management.

Description
Physical Description:	ix, 178 pages ; 22 cm.
Bibliography:	Includes bibliographical references (pages [159]-171) and index.
ISBN:	0899307353 (alk. paper)