APA (7th ed.) Citation

Houston, F. S., Gassenheimer, J. B., & Maskulka, J. M. (1992). Marketing exchange transactions and relationships. Quorum Books.

Chicago Style (17th ed.) Citation

Houston, Franklin S., Jule B. Gassenheimer, and James M. Maskulka. Marketing Exchange Transactions and Relationships. Westport, Conn.: Quorum Books, 1992.

MLA (9th ed.) Citation

Houston, Franklin S., et al. Marketing Exchange Transactions and Relationships. Quorum Books, 1992.