Aftermarketing : how to keep customers for life through relationship marketing /

Bibliographic Details
Main Author: Vavra, Terry G.
Format: Book
Language:English
Published: Homewood, Ill. : Business One Irwin, [1992]
Subjects:
Description
Physical Description:xv, 292 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographical references (pages 276-279) and index.
ISBN:1556236050