Social responsibility in marketing : a proactive and profitable marketing management strategy /

Bibliographic Details
Main Author:	Samli, A. Coskun
Format:	Book
Language:	English
Published:	Westport, Conn. : Quorum Books, 1992.
Subjects:	Marketing > Management. Marketing > Social aspects. Green marketing > Management. Social responsibility of business.

Description
Physical Description:	198 pages : illustrations ; 22 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	0899306284 (alk. paper)