The new marketing research systems : how to use strategic database information for better marketing decisions /

Bibliographic Details
Main Author:	Curry, David J., 1944-
Format:	Book
Language:	English
Published:	New York : Wiley, [1993]
Subjects:	Marketing research > Statistical methods > Data processing.

Description
Physical Description:	xxvii, 397 pages : illustrations ; 26 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	0471530581