APA (7th ed.) Citation

Curry, D. J. (1993). The new marketing research systems: How to use strategic database information for better marketing decisions. Wiley.

Chicago Style (17th ed.) Citation

Curry, David J. The New Marketing Research Systems: How to Use Strategic Database Information for Better Marketing Decisions. New York: Wiley, 1993.

MLA (9th ed.) Citation

Curry, David J. The New Marketing Research Systems: How to Use Strategic Database Information for Better Marketing Decisions. Wiley, 1993.