Choice models for buyer behavior /

Bibliographic Details
Other Authors:	McAlister, Leigh
Format:	Book
Language:	English
Published:	Greenwich, Conn. : JAI Press, 1982.
Series:	Research in marketing. Supplement ; 1.
Subjects:	Consumer behavior > Research > Mathematical models. Motivation research (Marketing) > Mathematical models. Consumers' preferences > Mathematical models.

Description
Physical Description:	xviii, 349 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographies.
ISBN:	0892322675