Marketing and development : toward broader dimensions /

Bibliographic Details
Other Authors: Kumcu, Erdoğan, Firat, A. Fuat
Format: Book
Language:English
Published: Greenwich, CT : JAI Press, 1988.
Series:Research in marketing. Supplement ; 4.
Subjects:
Description
Physical Description:xi, 343 pages ; 24 cm.
Bibliography:Includes bibliographies.
ISBN:0892329939