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Integrated marketing communications /

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Bibliographic Details
Main Author: Schultz, Don E.
Other Authors: Tannenbaum, Stanley I., Lauterborn, Robert F.
Format: Book
Language:English
Published: Lincolnwood, Ill. : NTC Business Books, 1993.
Subjects:
Communication in marketing.
Description
Item Description:Includes index.
Physical Description:xvii, 218 pages : illustrations ; 24 cm.
ISBN:0844233633