Advertising : a decision-making approach /

Bibliographic Details
Main Author:	Patti, Charles H.
Other Authors:	Frazer, Charles F.
Format:	Book
Language:	English
Published:	Chicago : Dryden Press, [1988]
Series:	Dryden Press series in marketing.
Subjects:	Advertising. Advertising > Decision making.

Description
Physical Description:	xxxi, 590 pages : illustrations (some color) ; 26 cm.
Bibliography:	Includes bibliographies and indexes.
ISBN:	003071687X