Cover Image

State of the art marketing research /

Bibliographic Details
Main Author: Blankenship, Albert Breneman, 1914-
Other Authors: Breen, George Edward, 1911-
Format: Book
Language:English
Published: Chicago, Ill. : Lincolnwood, Ill. : American Marketing Association ; NTC Business Books, 1993.
Subjects:
Marketing research.
Description
Physical Description:xi, 579 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0844234575 (NTC Business Books)
0877572178 (casebound)