Advertising management and the business publishing industry : marketing notes and cases /
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| Format: | Book |
| Language: | English |
| Published: |
New York :
New York University Press,
[1991]
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| Series: | New York University business magazine publishing series.
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| Subjects: |
| Physical Description: | xii, 301 pages ; 24 cm. |
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| Bibliography: | Includes bibliographical references (pages 263-289) and index. |
| ISBN: | 081473040X (cloth : alk. paper) : 0814730418 (pbk. : alk. paper) : |