Relationship marketing : successful strategies for the age of the customer /

Bibliographic Details
Main Author:	McKenna, Regis
Format:	Book
Language:	English
Published:	Reading, Mass. : Addison-Wesley Pub. Co., [1991]
Subjects:	Marketing. Customer services. High technology > Marketing.

Description
Physical Description:	xiii, 242 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references (pages 228-230) and index.
ISBN:	0201567695 :