Cover Image

Cases in marketing management /

Bibliographic Details
Main Author: Dalrymple, Douglas J.
Other Authors: Parsons, Leonard J., Jeannet, Jean-Pierre
Format: Book
Language:English
Published: New York : Wiley, [1992]
Subjects:
Marketing > Management > Case studies.
Description
Physical Description:x, 598 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0471547468 (acid-free paper)