Cover Image

Basic marketing : a managerial approach /

Show other versions (5)
Bibliographic Details
Main Author: McCarthy, E. Jerome (Edmund Jerome)
Format: Book
Language:English
Published: Homewood, Ill. : R. D. Irwin, 1978.
Edition:6th ed.
Subjects:
Marketing > Management.
Description
Physical Description:xix, 767 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:0256020485