Cover Image

Television and political advertising /

Bibliographic Details
Other Authors: Biocca, Frank
Format: Book
Language:English
Published: Hillsdale, N.J. : L. Erlbaum Associates, 1991-
Series:Communication (Hillsdale, N.J.)
Subjects:
Advertising, Political.
Advertising, Political > Psychological aspects.
Television in politics.
Table of Contents:
  • v.1. Psychological processes
  • v.2. Signs, codes and images.