Marketing : an integrated approach /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Chicago :
Dryden Press,
[1986]
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| Subjects: |
| Physical Description: | xxi, 798 pages, 8 unnumbered pages of plates : illustrations (some color) ; 25 cm. |
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| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0030640636 |