Cover Image

Marketing /

Bibliographic Details
Main Author: Cravens, David W.
Other Authors: Woodruff, Robert B.
Format: Book
Language:English
Published: Reading, Mass. : Addison-Wesley Pub. Co., [1986]
Subjects:
Marketing.
Description
Physical Description:xxiii, 818 pages : illustrations ; 29 cm.
Bibliography:Includes bibliographies and indexes.
ISBN:0201108402 :