Marketing audit : translating marketing theory into practice /

Bibliographic Details
Main Author:	McDonald, Malcolm
Other Authors:	Leppard, John
Format:	Book
Language:	English
Published:	Oxford ; Boston : Butterworth-Heinemann, 1991. Oxford : 1991.
Series:	Marketing series (London, England)
Subjects:	Marketing audits > Problems, exercises, etc. Marketing Aufgabensammlung.