Marketing : strategic foundations /
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Homewood, Ill. :
R.D. Irwin,
1985.
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| Series: | Irwin series in marketing.
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| Subjects: |
| Physical Description: | xxii, 881, 22 pages, 8 unnumbered pages of plates : illustrations (some color) ; 24 cm. |
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| Bibliography: | Includes bibliographies and indexes. |
| ISBN: | 0256028435 |