The International marketing digest /

Bibliographic Details
Corporate Author: Chartered Institute of Marketing
Other Authors: McDonald, Malcolm, Cavusgil, S. Tamer
Format: Book
Language:English
Published: Oxford [England] : Heinemann Professional Pub., [1990]
Series:Marketing series (London, England)
Subjects:
Description
Physical Description:x, 366 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:043491293X